If you’re running a small business, you need an email marketing strategy—no question about it. It’s one of the best ways to stay connected with your customers, and here’s why:
- Your emails go straight to people who already like what you offer or have shown interest in your business.
- You can share exciting updates, send out special deals, and keep customers in the loop—all landing directly in their inbox.
- It’s super affordable compared to other marketing methods.
Keeping customers coming back is what keeps a business thriving. According to Forbes, it can take up to 12 interactions with your brand before a new customer decides to buy. That’s a lot of effort! But returning customers? They already know and trust you, so convincing them to buy again is way easier.
Email marketing lets you talk directly to these past customers, keeping them engaged and reminding them why they chose your business in the first place. Plus, emails are incredibly versatile—you can use them to:
- Announce special events or promotions
- Send out exclusive coupons to encourage repeat business
- Share important updates, like seasonal hours
And the best part? Platforms like MailChimp and ActiveCampaign make the whole process easy with ready-made templates and automation tools built for busy small business owners. Take a little time to explore these platforms—you’ll find all sorts of features designed to make your life easier.
It’s also a budget-friendly option. Compare it to running ads on YouTube, which can cost around $0.01-$0.03 per view. With email marketing, you could be paying as little as $0.002 per email sent—that’s five times cheaper and sent to an audience that already knows your brand!
Of course, email marketing only works if you have emails to send to. That’s where a tool like SmartBiz by CentraCom comes in handy. SmartBiz runs your customer-facing Wi-Fi network, placing you in control of how your customers get online. Your customers join your public Wi-Fi and then are taken to the customer portal, a page where they put in their name and email address. This portal can be branded with your company logo, it can have marketing material like coupons, deals, etc., you are in control. Your customers join your public Wi-Fi and their names and email addresses are immediately added to your contact list!
Want to learn more about setting up SmartBiz for your business? Give CentraCom a call at 1-800-427-8449.
At the end of the day, email marketing is an easy, cost-effective way to connect with your customers and keep them coming back. If you’re not already using it, now’s the time to start!
